C&E Blog
- Social Media Webinar
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11/21/2011 4:17pm
We are committed to educating and assisting our members in understanding how to leverage social media to grow their practices. In that regard, this past Thursday C & E presented its 4th in a series of webinars on social media. This webinar was distinguished by its nuts and bolts approach from how to set up [...]
- C & E’s Ocular Symposiums Draws More than 400 ECP’s
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10/31/2011 6:49pm
On Sunday, October 30, 2011, for the third time this year more than 400 eye care professionals gathered in Anaheim, California to attend C & E’s Ocular Symposiums. According to C & E Principal Harvey Yamamoto, O.D., “C & E’s Ocular Symposiums are designed to support C & E members with the expansion and scope [...]
- How to Increase Profits and Services for Your Optical Business
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09/22/2011 11:08am
As an independent eye care professional and business owner you don’t always have time to find the best deals for your business. Good deals may be out there but your customers come first, followed by the responsibilities of your business and if you have a family you don’t want to have to show an ID [...]
- In Case you Missed our Yelp Webinar
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08/19/2011 4:36pm
The webinar was entitled, Yelp 101: Maximizing Yelp’s Business Tools to Attract New Patients. The moderator first provided a brief overview of Yelp. He illustrated how much the market has changed in just a few short years and contrasted the ability of an ECP to take advantage of Yelp’s free tools with that of costly [...]
- Yelp Deals and Upcoming Yelp Webinar
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07/22/2011 5:38pm
I would assume that most of you have at least heard of Yelp, a website that connects consumers with local businesses, including your eye care practice. You might find it relevant to know that last month 53,000,000 consumers used Yelp to help make their buying decision. In the coming weeks C & E will be [...]
- Social Media Webinar Series
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06/29/2011 3:58pm
We recently co-sponsored the first in a series of webinars on Social Media with our Social Media partner, CESSON 3.0. The focus of the first webinar was Growing Your Practice Using Social Media. Justin Bazan, O.D., Park Slope Eye, Brooklyn, NY who has built a very successful practice primarily through Social Media shared some of [...]
- Social Media Library of Knowledge
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06/01/2011 10:44am
We are excited to announce the introduction of our Social Media Library of Knowledge. You can access the Social Media Library through your MyC&E account at cevision.com. The initial content of the Library includes step by step guides for our members to easily create their own Facebook, Twitter and YouTube sites, as well as a [...]
- The Latest “Word” In Marketing
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04/11/2011 4:47pm
To continue from my prior post about my opportunity to attend Vision Monday Leadership Summit in New York. Another presentation that intrigued me concerned the convergence of social media, mobile and e-commerce. The statistics regarding the growth of mobile are astounding. I also learned a new word – gamification, the ultimate way to encage a [...]
- Moving With The Tide Of Progress
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03/30/2011 11:47am
The week before last I had the opportunity to attend the annual Vision Monday Leadership Summit in New York. I try to attend every year as it is a great opportunity to get a “big picture” view of the forces of change affecting our industry. This year I was invited to participate in a panel [...]
- More Than Just A Buying Group
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03/14/2011 4:53pm
Welcome to my first C & E blog posting. As you know, C & E was founded more than 25 years ago as a buying group and remains one of the leading buying groups in the nation. Together with my partners, Steve Wagner and Harvey Yamamoto, O.D., we have worked tirelessly to create services and [...]
